We use cookies to analyse traffic and for ad measurement purposes, including for personalizing ads. More Info Accept Cookies
Bingo Slowly Edges Into Social Media
Harrison Score
Harrison Score

Bingo Slowly Edges Into Social Media

Social NetworkingSocial Media Logos Background

These days, it’s hard to get away from social media. Everything is about the latest Facebook catfight, which hashtags are trending or whether a video has gone viral. Even bingo hasn’t escaped this web of social chatter.

 

Twitter

Twitter accounts are used by the big brand names like Gala Bingo, right down to small scale sites like Bingo Lane. By sending out short blasts of information and links to other social media resources (e.g. YouTube), Twitter becomes ideal for quick promotional updates and instant win contests. Plus a Twitter hashtag can become shorthand for the whole iconic brand image; just sing #Ga la la and you get the idea. Twitter is also used to give shout-outs to individual usernames, such as @Laurajnaylor, by name dropping celebrities and fans alike to make everyone feel like part of a closer community.

Facebook

On the other hand, Facebook pages take a more chilled approach to social networking in the bingo world. Rather than instant fuss over updates, Facebook is instead focused on building up a long term following. If you had to sum it up, Twitter is best for acquiring players, while Facebook is better at keeping those players loyal. Tombola, for example, enjoys over 85,000 likes, daily comments from fans and encourages the sharing of personal photos. It’s essentially an online community.

Bingo on Facebook

YouTube

Moving onto YouTube, videos advertise a brand message, usually through humour. Every bingo site hopes their videos will go viral, which is why Paddy Power always goes for shock factor like their previous advertisements of ‘kicking a cat football’ or ‘shooting chavs at Cheltenham’. YouTube also has the added benefit of linking in with telly adverts to surround the potential player from all sides. Not to mention, the platform is fantastic for short, behind the scenes style clips, making the audience feel they have a special in to the ‘secrets’ of a bingo site.

Other Social Networks

Mad about Bingo, which trawls the net for the best bingo deals, has even joined the more obscure channels of social media – Google Plus and Pinterest. Considering Pinterest uses picture-based communication, fans will be able to share their winnings screenshots with each other, as well as some humorous bingo memes.  While Google Plus is often thought of as a business-focused network, it could still be useful for reaching out to individuals while they’re bored at work, or potentially attract investors to the bingo site.

With so many streams of information coming at us from all sides, it’s hard to miss anything new in the world of bingo. It seems we just can’t resist phones twittering at the dinner table, or catching up with a cheeky Facebook check while on our work computers.


Comments are closed.

9
Notifications

*New players only. Min dep £10. 200% Bingo Bonus [BB] max £20 BB + 100% Game Bonus [GB] max £10. WR: 4x (dep+BB); 50x (dep+GB). WR vary by game. GB valid on selected games only. GB wins cap: £100 + initial bonus. UK: deposit balance can be withdrawn at any time. Country restrictions apply. 18+.Full T&C apply. *18+ BeGambleAware.org Please play responsibly #ad

*New members only, must opt in. Min £10 deposit & wager. 30 day expiry from deposit. Free Spins: on Double Bubble. Spins value: 20p each. Bingo: Advertised ticket value based on £1 tickets. Game availability & restrictions apply. 18+. **£10 lifetime deposit required. *18+ BeGambleAware.org Please play responsibly #ad

*New players only, must select in cashier, claim once only, min dep £20, valid 7 days, bonuses & wins playable on selected slots only, 40xWR (deposit+bonus), 5x max convertible, spins & wins usable on Red Tiger games only, 30xWR, £20 max convertible. *18+ BeGambleAware.org Please play responsibly #ad

*First time depositors only (18+ country restrictions apply). Min deposit: £10. Max offer: 800 Free Bingo Tickets (200 on Street Party & 600 on Kaching), 25 Pending Free Spins (on a game of our choice) & 5 Jackpot Spins (on Irish Riches JP). Promo code: BNBS. Street Party tickets are valid for 17 days and Kaching tickets are valid for 7 days. All Spins are valid for 7 days. Free Spins will be available once £5 of deposit funds have been wagered. Free Spins winnings are capped at £2.5. Jackpot Spins can only win the Progressive Jackpot, no other prizes will be awarded. All winnings are credited to your real money balance. We reserve the right to deny promotional offers based on abusive bonus activity across sites operated by the Company. Deposit balance available for withdrawal at any time (UK only). General withdrawal restrictions & full T&Cs apply. Valid until 31.12.2021 *18+ BeGambleAware.org Please play responsibly #ad

*1st time depositors only (18+). Valid until further notice. Min Deposit £5. No promo code required. FS are valid on Irish Luck, for 7 days. FS wins cap: £1. FS wins are granted in games bonus after all FS are used and must be wagered x80. Max bingo bonus awarded is £20. Bingo tickets are valid in following rooms: DREAMY MONDAY, TERRIFIC TUESDAY, WACKY WEDNESDAY, WISHFUL THURSDAY. Tickets will be allocated to rooms according to the full offer T&Cs. Wins generated from bingo tickets are granted in bingo bonus. Bingo bonus must be wagered x4. UK only. Country restrictions apply. Your deposit balance (defined as Transaction Balance under our Withdrawal Policy) is available for withdrawal at any time. General withdrawal restrictions & full T&Cs apply. *18+ BeGambleAware.org Please play responsibly #ad

*New members only, must opt in. Min £10 deposit & wager. 30 day expiry from deposit. 18+. Free Spins: on Secrets of the Phoenix Megaways. Spins value: 20p each. *18+ BeGambleAware.org Please play responsibly #ad

*New customers only. Min deposit £10. 25x wagering reqs. 10x max convertible. 20 free spins on Gonzo’s Quest Megaways only. 5x wagering on free spins. 10x max convertible. Valid for 7 days. T&Cs apply. *18+ BeGambleAware.org Please play responsibly #ad

*AVAILABLE ON FIRST DEPOSIT ONLY. BONUS: MIN. DEPOSIT £20. DEPOSIT AND BONUS AMOUNT SUBJECT TO 50x WAGERING REQUIREMENTS (GAME WEIGHTINGS APPLY). WINNINGS CAPPED AT 5x BONUS AMOUNT. FREE SPINS: 10 BATCHES OF 10 FREE SPINS DAILY. WINNINGS CAPED AT £10 PER BATCH. FULL T&Cs APPLY *18+ BeGambleAware.org Please play responsibly #ad

*New Bingo customers only. Spend £10 cash on Bingo Tickets to claim 200 Free Tickets and 20 Free Spins on eligible slots. Time limits, exclusions and T&Cs apply. *18+ BeGambleAware.org Please play responsibly #ad