We use cookies to analyse traffic and for ad measurement purposes, including for personalizing ads. More Info Accept Cookies
Betway Bingo TV Ad Washes Stereotypes Right Out Of Its Hair
Harrison Score
Harrison Score

Betway Bingo TV Ad Washes Stereotypes Right Out Of Its Hair

Bingo players. Of a mature age, female, and dare we say it, a bit dull. Right? Wrong!
 We all know the stereotypes that get banded about, but it’s only really us bingo players ourselves that know how wrong they are! We know we certainly don’t all fit that description!

Betway know this too, and to prove it they’re releasing a brand new TV campaign on Friday August 1st!

Gaming giants Betway have conquered the online gambling industry with their great network of sports, vegas, casino and poker casino games. Famous for their big jackpots, offers and regular promotions, Betway now want to conquer the online bingo world too!

Yes, Betway have announced news that we’ve all been waiting for; they’ve launched a brand new bingo site for players in the UK! Having already launched in Spain, Betway are now rewarding their UK players for their loyalty and passion for the beautiful game of bingo.

After the April 2014 revamp of their site, Betway are clearly in the mood for self-improvement with this new venture into the world of bingo.

Following the lead of the revamped sites, Betway Bingo is polished, slick and modern. There’s a clear move to try and change the traditional view of who plays bingo, with a youthful approach to overall design and marketing.

This is definitely the case with the TV advert that is due to debut on screens tomorrow, breaking the momentous news. In a very fresh and exciting concept, it challenges the misconceptions about bingo that many have, and also encourages the key youth market to take up playing the game online.

 Lucy’s story is the latest offering in the company’s ‘Betway Stories’ campaign which also includes adverts for Betway’s other sites – Sports, Vegas and Casino.

Lucy is a young hairdresser who is regularly invited to go and play bingo with her older clients, but is always forced to decline saying that she is “too young” to play.

But the real story is that Lucy prefers to play online with Betway Bingo, and so this advert is strongly sending out the message that not all players are of the older generation. Anthony Werkman, head of marketing at Betway says “This latest launch allows us to connect with another key gaming demographic that have been keen to see bingo added to our established line of existing gaming options.”

For us at WDW Bingo, none of this is new information of course. We are a lively vibrant bunch who mix with people of all ages and enjoy chatting with the very youngest to the oldest! We certainly don’t need to be encouraged to get on the sites and enjoy games of bingo.

So why not take this as a good opportunity and go visit the new Betway Bingo site? They’re kicking off with all guns blazing by offering all new players a £15 no deposit bonus, plus a huge 500% bonus!


Comments are closed.

10
Notifications

*New members only, must opt in. Min £10 deposit & wager. 30 day expiry from deposit. 18+. Free Spins: on Secrets of the Phoenix Megaways. Spins value: 20p each. *18+ BeGambleAware.org Please play responsibly #ad

*1st deposit (+18). Valid until further notice. Promo code: PRIZE. Min dep £10. Fixed bingo bonus [BB] £40. Max Prize Wheel Spins [PW] is 1. PW min win 4 Spins / max win £100 BB. Odds of winning vary. To withdraw BB & wins, wager x4. To withdraw games bonus [GB] wins, wager 99x. GB wins cap: £100 + initial bonus. GB on selected games only. Wagering req. vary. We reserve the right to deny bonuses, if you were found taking advantage of our bonus offers or any other deceitful activity cross the sites operated by the Company. UK only. Country restrictions apply. Your deposit balance (defined as Transaction Balance under our Withdrawal Policy) available for withdrawal at any time. Withdrawal restrictions & full T&Cs apply. *18+ BeGambleAware.org Please play responsibly #ad

*This offer is only available for first time depositors. Min deposit is £10. 50 Free Spins on Book of Dead. Spin Value: £0.10. After your first deposit you may claim your 30 Extra Free Spins by visiting the Kicker Section. No min withdrawal. This offer cannot be used in conjunction with any other offer. This offer is only available for specific players that have been selected by PlayOJO. If you have arrived on this page not via the designated offer via PlayOJO you will not be eligible for the offer. OJO’s Rewards and Game Play policy applies. *18+ BeGambleAware.org Please play responsibly #ad

*New members only, must opt in. Min £10 deposit & wager. 30 day expiry from deposit. 18+. Free Spins: on Rainbow Riches. 1p coin size, max lines. Bingo: Advertised ticket value based on £1 tickets. Game availability & restrictions apply. *18+ BeGambleAware.org Please play responsibly #ad

*New players only. Min deposit £20, Max bonus £100. 50x WR, 100 Free Spins - 10 batches of 10 Free Spins Daily - No WR - Max Win £10 per batch. T&Cs Apply *18+ BeGambleAware.org Please play responsibly #ad

*New Bingo customers only. Spend £10 cash on Bingo Tickets to claim 200 Free Tickets. Time limits, room/game restrictions and T&Cs apply. *18+ BeGambleAware.org Please play responsibly #ad

*First-time depositors only (18+ UK Only - excluding players based in Northern Ireland).Min Deposit £10. Max Offer: £30 Bingo Bonus & 30 Bingo Tickets & 20 Free Spins. Promo code: EXCELLENT. Bingo bonus winnings must be wagered 4x Bingo bonus winnings will be capped at £400+ original bonus amount. Free Bingo tickets winnings are credited as bonus funds and must be wagered 4x.  Free Spins winnings are credited as bonus funds and must be wagered 40x. Free bingo tickets and Free Spins are valid for 7 days. Free Spins winnings capped at £2.0 Wagering contribution varies by game. We reserve the right to deny bonuses based on abusive bonus activity across sites operated by the Company. Deposit balance is available for withdrawal at any time(UK only). Odds of winning vary between players depending on gaming and deposit activity.  General withdrawal restrictions & full T&Cs apply.  Valid until 31.12.2021 *18+ BeGambleAware.org Please play responsibly #ad

*New members only, must opt in. Min £10 deposit & wager. 30 day expiry from deposit. 18+. Free Spins: on MONOPOLY Paradise Mansion. 1p coin size, max lines. Bingo: Advertised ticket value based on £1 tickets. Game availability & restrictions apply. The MONOPOLY name and logo, the distinctive design of the gameboard, the four corner squares, the MR. MONOPOLY name and character, as well as each of the distinctive elements of the board and playing pieces are trademarks of Hasbro for its property trading game and game equipment. 1935, 2015 Hasbro. All Rights Reserved. *18+ BeGambleAware.org Please play responsibly #ad

*1st time depositors only (18+). Valid until further notice. Min Deposit £10. No promo code required. Max bingo bonus £30. To withdraw Bingo bonus & related winnings, wager x4 the amount of your bonus funds. 10 Free Spins [FS]. FS are valid on Irish Luck, for 7 days. FS wins are granted in games bonus after all FS are used and must be wagered x80. FS wins cap: £2.50. Games Bonus wins cap: £100 + the initial bonus amount. Wagering req. vary by game. UK only. Deposit balance is available for withdrawal at any time. We reserve the right to deny bonuses, if you were found taking advantage of our bonus offers or any other deceitful activity cross the sites operated by the Company. General withdrawal restrictions & full T&Cs apply *18+ BeGambleAware.org Please play responsibly #ad

*New casino players only. Min. £10 deposit with code ‘CASINO100’, debit card only. Valid on 7 slots. 7-day expiry. All spins must be used before cashout allowed. Terms apply. *18+ BeGambleAware.org Please play responsibly #ad