Dream Bingo's New TV Advertising
Have you seen the new Dream Bingo adverts on TV that are part of a full re-launch of the brand?
Well, the company behind these TV adverts is called Home, a creative agency in Leeds. They were chosen by Dream Bingo to deliver a new concept for their advertising campaign.
Home has created a multi-channel campaign which included a television campaign featuring a so-called ‘Dream Team’. The trio encourages people to share and send in their top three dreams as they drive around in a van – with a chance of winning them.
The company has a specialist gaming division, so they were a perfect choice to lead the campaign.
Director of gaming at Home, Nick Jackson, said: “We knew TV was needed, but also highlighted the importance of integrating this with social media, especially as bingo is a social game.
“We believe the TV commercial highlights Dream Bingo’s fun and uniqueness as a brand, while showcasing the brand’s new look and offer.”
One of the celebrities featuring in the advert is Thom Evans, former Scottish international rugby player and model. He stars in the main commercial, alongside a pug and a tray of doughnuts, as he brings a player’s dreams to her doorstep.