We use cookies to analyse traffic and for ad measurement purposes, including for personalizing ads. More Info Accept Cookies
Falling Numbers Playing in Mecca Bingo Clubs
Harrison Score
Harrison Score

Falling Numbers Playing in Mecca Bingo Clubs

In the last couple of days Rank Group’s Mecca business has reported a 16% slide in annual profits.

Visits to Mecca’s 97 clubs dropped 7% to 12,607 in the year to June 30th, although this was an improvement on the 10% fall seen previously.

Mecca’s revenue across its venues and digital business decreased 3% to £288.2m during the 12 month period up until the end of June. This was down from £296.2m the year before.

Venues revenue of £229.3m was down 2% on the previous period. The decline in revenue was mostly driven by a fall in customer visits to its venues, Rank said.

Rank said it had undertaken a review of all venues, session by session, and concluded that certain offers were uncompetitive.

As a result, numerous initiatives were subsequently launched, focusing on improving value for money. These included the introduction of lower-priced sessions, a “refer a friend” reward programme and new food and beverage promotions.

The company has also received a boost in the form of halving bingo duty to 10%.

Despite the decline in visitor figures, Rank has already committed to 3 new venues, and is restarting its refurbishment programme as a result of the Budget move.

However Mecca seem to be getting the short straw by receiving just £4m of the available funds, due to uncertainty caused by poor trading in the first half of the year and disappointing returns from previous refits.

Last year, the chain scrapped plans for a major revamp programme, launched 4 years earlier to attract younger players. They admitted that results had been disappointing.

Just recently, the Mecca Bingo club in South Shields has been forced to close down, after the owners decided not to renew the lease.

So is the long term future in online bingo sites only? Or are dips in attendance at bingo clubs just a temporary trend?


Comments are closed.

10
Notifications

*18+ new customers only. £/€20 stake on slots each day within 5 days of 1st deposit to qualify. £0.1 Spins on Book of Dead.  £/€250 total max withdrawal. Full T&Cs apply *18+ BeGambleAware.org Please play responsibly #ad

*18+ new players only. Country restrictions apply. Offer only valid on a player's 1st deposit. Deposit min £10 to get 300% Bingo Bonus (max £200) + 30 Free Spins [FS] on Fruit Blast. FS wins capped at max £3 real cash. To withdraw bingo bonus & related wins, wager 4x the amount of deposit + bonus funds. General withdrawal restrictions & full T&Cs Apply *18+ BeGambleAware.org Please play responsibly #ad

*18+ New customers. Deposit and spend £10 on Bingo tickets within 30 days of registering. Get 500 Bingo tickets for Heart Bonanza, 7 days expiry + 25 Free Spins on Heart Bonanza Slot Game, 7 days expiry. Click for T&Cs. | begambleaware.org | Please gamble responsibly *18+ BeGambleAware.org Please play responsibly #ad

*18+ new players only. Maximum £50 bonus. Minimum deposit: £20. Deposit Bonus wins are capped at £500. Max bet with active bonus: £2. Wagering requirement 100% match deposit bonus: 30 times sum of deposit + bonus. Winnings from Free Spins are credited as Real Money without wagering requirement. Some games may not be played with an active bonus. Games may contribute differently when wagering a bonus. Deposit Bonus expires after 30 days if wagering requirement has not been met. Free Spins expire after 3 days. One bonus allowed per person, address, device, IP. *18+ BeGambleAware.org Please play responsibly #ad

*New members only, must opt in. Min £10 deposit & wager. 30 day expiry from deposit. Free Spins: on Double Bubble. Spins value: 20p each. Bingo: Advertised ticket value based on £1 tickets. Game availability & restrictions apply. 18+. **£10 lifetime deposit required. *18+ BeGambleAware.org Please play responsibly #ad

*Min £10 in lifetime deposits required. Offer must be claimed within 30 days of registering a bet365 account. Reveal prizes of 5, 10 or 20 Free Spins; three spins on Free Spins reels available within seven days, 24 hours between each spin. Max. prize, game restrictions, time limits and T&Cs apply. *18+ BeGambleAware.org Please play responsibly #ad

*New players only, must select in cashier, claim once only, min dep £20, valid 7 days, bonuses & wins playable on selected slots only, 40xWR (deposit+bonus), 5x max convertible, spins & wins usable on Red Tiger games only, 30xWR, £20 max convertible. *18+ BeGambleAware.org Please play responsibly #ad

*New Players Only 18+. Minimum Deposit: £10. Maximum Offer: 250% Bonus up to £35 & 20 Spins on Starburst. Bonus & Spins winnings must be wagered 35x before withdrawal. Spins expire after 24hrs. Promo Code: 250. Withdrawal & full T&Cs apply. Valid until 31/12/2022. *18+ BeGambleAware.org Please play responsibly #ad

*New members only, must opt in. Min £10 deposit & wager. 30 day expiry from deposit. 18+. Free Spins: on Secrets of the Phoenix Megaways. Spins value: 20p each. *18+ BeGambleAware.org Please play responsibly #ad

*New customers only. Min deposit £10. 25x wagering reqs. 10x max convertible. 20 free spins on Gonzo’s Quest Megaways only. 5x wagering on free spins. 10x max convertible. Valid for 7 days. T&Cs apply. *18+ BeGambleAware.org Please play responsibly #ad