We use cookies to analyse traffic and for ad measurement purposes, including for personalizing ads. More Info Accept Cookies
Falling Numbers Playing in Mecca Bingo Clubs
Harrison Score
Harrison Score

Falling Numbers Playing in Mecca Bingo Clubs

In the last couple of days Rank Group’s Mecca business has reported a 16% slide in annual profits.

Visits to Mecca’s 97 clubs dropped 7% to 12,607 in the year to June 30th, although this was an improvement on the 10% fall seen previously.

Mecca’s revenue across its venues and digital business decreased 3% to £288.2m during the 12 month period up until the end of June. This was down from £296.2m the year before.

Venues revenue of £229.3m was down 2% on the previous period. The decline in revenue was mostly driven by a fall in customer visits to its venues, Rank said.

Rank said it had undertaken a review of all venues, session by session, and concluded that certain offers were uncompetitive.

As a result, numerous initiatives were subsequently launched, focusing on improving value for money. These included the introduction of lower-priced sessions, a “refer a friend” reward programme and new food and beverage promotions.

The company has also received a boost in the form of halving bingo duty to 10%.

Despite the decline in visitor figures, Rank has already committed to 3 new venues, and is restarting its refurbishment programme as a result of the Budget move.

However Mecca seem to be getting the short straw by receiving just £4m of the available funds, due to uncertainty caused by poor trading in the first half of the year and disappointing returns from previous refits.

Last year, the chain scrapped plans for a major revamp programme, launched 4 years earlier to attract younger players. They admitted that results had been disappointing.

Just recently, the Mecca Bingo club in South Shields has been forced to close down, after the owners decided not to renew the lease.

So is the long term future in online bingo sites only? Or are dips in attendance at bingo clubs just a temporary trend?


Comments are closed.

10
Notifications

*New members only, must opt in. Min £10 deposit & wager. 30 day expiry from deposit. 18+. Free Spins: on Secrets of the Phoenix Megaways. Spins value: 20p each. *18+ BeGambleAware.org Please play responsibly #ad

*1st deposit (+18). Valid until further notice. Promo code: PRIZE. Min dep £10. Fixed bingo bonus [BB] £40. Max Prize Wheel Spins [PW] is 1. PW min win 4 Spins / max win £100 BB. Odds of winning vary. To withdraw BB & wins, wager x4. To withdraw games bonus [GB] wins, wager 99x. GB wins cap: £100 + initial bonus. GB on selected games only. Wagering req. vary. We reserve the right to deny bonuses, if you were found taking advantage of our bonus offers or any other deceitful activity cross the sites operated by the Company. UK only. Country restrictions apply. Your deposit balance (defined as Transaction Balance under our Withdrawal Policy) available for withdrawal at any time. Withdrawal restrictions & full T&Cs apply. *18+ BeGambleAware.org Please play responsibly #ad

*This offer is only available for first time depositors. Min deposit is £10. 50 Free Spins on Book of Dead. Spin Value: £0.10. After your first deposit you may claim your 30 Extra Free Spins by visiting the Kicker Section. No min withdrawal. This offer cannot be used in conjunction with any other offer. This offer is only available for specific players that have been selected by PlayOJO. If you have arrived on this page not via the designated offer via PlayOJO you will not be eligible for the offer. OJO’s Rewards and Game Play policy applies. *18+ BeGambleAware.org Please play responsibly #ad

*New members only, must opt in. Min £10 deposit & wager. 30 day expiry from deposit. 18+. Free Spins: on Rainbow Riches. 1p coin size, max lines. Bingo: Advertised ticket value based on £1 tickets. Game availability & restrictions apply. *18+ BeGambleAware.org Please play responsibly #ad

*New players only. Min deposit £20, Max bonus £100. 50x WR, 100 Free Spins - 10 batches of 10 Free Spins Daily - No WR - Max Win £10 per batch. T&Cs Apply *18+ BeGambleAware.org Please play responsibly #ad

*New Bingo customers only. Spend £10 cash on Bingo Tickets to claim 200 Free Tickets and 10 Free Spins to use on selected slots. Time limits, room/game restrictions and T&Cs apply.   *18+ BeGambleAware.org Please play responsibly #ad

*First-time depositors only (18+ UK Only - excluding players based in Northern Ireland).Min Deposit £10. Max Offer: £30 Bingo Bonus & 30 Bingo Tickets & 20 Free Spins. Promo code: EXCELLENT. Bingo bonus winnings must be wagered 4x Bingo bonus winnings will be capped at £400+ original bonus amount. Free Bingo tickets winnings are credited as bonus funds and must be wagered 4x.  Free Spins winnings are credited as bonus funds and must be wagered 40x. Free bingo tickets and Free Spins are valid for 7 days. Free Spins winnings capped at £2.0 Wagering contribution varies by game. We reserve the right to deny bonuses based on abusive bonus activity across sites operated by the Company. Deposit balance is available for withdrawal at any time(UK only). Odds of winning vary between players depending on gaming and deposit activity.  General withdrawal restrictions & full T&Cs apply.  Valid until 31.12.2021 *18+ BeGambleAware.org Please play responsibly #ad

*New members only, must opt in. Min £10 deposit & wager. 30 day expiry from deposit. 18+. Free Spins: on MONOPOLY Paradise Mansion. 1p coin size, max lines. Bingo: Advertised ticket value based on £1 tickets. Game availability & restrictions apply. The MONOPOLY name and logo, the distinctive design of the gameboard, the four corner squares, the MR. MONOPOLY name and character, as well as each of the distinctive elements of the board and playing pieces are trademarks of Hasbro for its property trading game and game equipment. 1935, 2015 Hasbro. All Rights Reserved. *18+ BeGambleAware.org Please play responsibly #ad

*1st time depositors only (18+). Valid until further notice. Min Deposit £10. No promo code required. Max bingo bonus £30. To withdraw Bingo bonus & related winnings, wager x4 the amount of your bonus funds. 10 Free Spins [FS]. FS are valid on Irish Luck, for 7 days. FS wins are granted in games bonus after all FS are used and must be wagered x80. FS wins cap: £2.50. Games Bonus wins cap: £100 + the initial bonus amount. Wagering req. vary by game. UK only. Deposit balance is available for withdrawal at any time. We reserve the right to deny bonuses, if you were found taking advantage of our bonus offers or any other deceitful activity cross the sites operated by the Company. General withdrawal restrictions & full T&Cs apply *18+ BeGambleAware.org Please play responsibly #ad

*New casino players only. Min. £10 deposit with code ‘CASINO100’, debit card only. Valid on 7 slots. 7-day expiry. All spins must be used before cashout allowed. Terms apply. *18+ BeGambleAware.org Please play responsibly #ad