IGT’s Double Down Casino
IGT software contributes to some of the most popular bingo sites online, including Paddy Power Bingo and Deal or No Deal Bingo. In fact, IGT are one of the most well established companies in the betting world, fueling the biggest land based casinos and the latest online gambling software. Although mainly focused on slots, IGT does hold their own in the bingo market too.
Their DoubleDown Casino app even features a new, unique bingo game where you can play against friends on Facebook (for free!), promoting the feelings of community and social activity common to bingo. DoubleDown also offers the chance to beat your own personal best bingo wins! Players can enjoy specially themed bingo rooms, including ‘High Orbit’, Fashionista, Art Deco, and more. The DoubleDown casino app attracts over 5 million monthly active users, making it one of the most popular casino apps available, ranking in the top three for social poker. IGT are confident that users will more than double by 2015, increasing their current earnings to an estimated £3.4 billion per year.
However, IGT is far more invested in slots games then bingo. In fact, they often try to ease bingo players into the casino market, as it is far more lucrative. You will often see slots games featured on bingo sites, pushing players to move up the betting stakes to where the big money is played. Besides being very clever in terms of marketing, this move is actually quite popular with bingo players, as it gives them a way to kill time while waiting for their ticket numbers to be called.
If expansion continues, IGT could very well be a big name in the future of online bingo, and I’m pretty sure all of us bingo fans won’t be complaining! It just means more bingo in the world, and more fun for us!