We use cookies to analyse traffic and for ad measurement purposes, including for personalizing ads. More Info Accept Cookies
Jackpotjoy TV Advert Banned
Harrison Score
Harrison Score

Jackpotjoy TV Advert Banned

One of Jackpotjoy’s TV adverts has had to be pulled after the UK’s Advertising Standards Authority (ASA) received complaints from two viewers.

The TV advert, related to a Jackpot Heroes promotion, was banned by the body after the complaints stated that the claims in the advert were misleading.

The ASA ruled that the advert was indeed misleading – it promised “up to 10,000 jackpots every hour” could be won, but this was not the case.

The advert starred Eastenders actress Barbara Windsor, alongside two men shown loading large blue bingo balls into a slingshot. These were then flung into the air and landed in locations where people were using mobile devices to play bingo, before proceeding to explode and covering those people in gold glitter. The advert gave the clear indication that a jackpot was available to win every hour in a 24 hour period.

However, it was revealed that draws took place only 13 to 15 times a day.

The ASA said: “We considered that viewers would interpret the claim ‘every hour’ to mean there would be at least one jackpot each hour, for the entire 24-hour period.”

It was also noted by the body that the small print saying “min 13 games/day” only added to the confusion.

Profitable Play, the company behind Jackpotjoy, said full terms and conditions were posted on the website.

The Jackpot Hero message did not appear more than once in any hour, which they argued supported the ‘every hour’ claim made by the TV advert.

What do you think? Did you find the advert misleading in any way? We’d love to hear your thoughts!


Comments are closed.

10
Notifications

*New players only. Valid until further notice. Min dep £10. 200% Bingo Bonus [BB] max £20 + 100% Game Bonus [GB] max £10. WR: 4x (dep+BB); 50x (dep+GB). WR vary by game. GB valid on selected games only. GB wins cap: £100 + initial bonus. UK: deposit balance can be withdrawn at any time. Country restrictions apply. 18+. Full T&C apply. *18+ BeGambleAware.org Please play responsibly #ad

*18+ New customers. Deposit and spend £10 on Bingo tickets within 30 days of registering. Get 500 Bingo tickets for Heart Bonanza, 7 days expiry + 25 Free Spins on Heart Bonanza Slot Game, 7 days expiry. Click for T&Cs. | begambleaware.org | Please gamble responsibly *18+ BeGambleAware.org Please play responsibly #ad

*New members only, must opt in. Min £10 deposit & wager. 30 day expiry from deposit. Free Spins: on Double Bubble. Spins value: 20p each. Bingo: Advertised ticket value based on £1 tickets. Game availability & restrictions apply. 18+. **£10 lifetime deposit required. *18+ BeGambleAware.org Please play responsibly #ad

*18+ new customers only. £/€10 stake within 30 days of registration. Spins on Book of Dead. £/€1,000 max win. Full T&Cs apply. *18+ BeGambleAware.org Please play responsibly #ad

*New players only. Min dep £10. 200% Bingo Bonus [BB] max £20 BB + 100% Game Bonus [GB] max £10. WR: 4x (dep+BB); 50x (dep+GB). WR vary by game. GB valid on selected games only. GB wins cap: £100 + initial bonus. UK: deposit balance can be withdrawn at any time. Country restrictions apply. 18+.Full T&C apply. *18+ BeGambleAware.org Please play responsibly #ad

*Min £10 in lifetime deposits required. Offer must be claimed within 30 days of registering a bet365 account. Reveal prizes of 5, 10 or 20 Free Spins; three spins on Free Spins reels available within seven days, 24 hours between each spin. Max. prize, game restrictions, time limits and T&Cs apply. *18+ BeGambleAware.org Please play responsibly #ad

*New players only, must select in cashier, claim once only, min dep £20, valid 7 days, bonuses & wins playable on selected slots only, 40xWR (deposit+bonus), 5x max convertible, spins & wins usable on Red Tiger games only, 30xWR, £20 max convertible. *18+ BeGambleAware.org Please play responsibly #ad

*New Players Only 18+. Minimum Deposit: £10. Maximum Offer: 250% Bonus up to £35 & 20 Spins on Starburst. Bonus & Spins winnings must be wagered 35x before withdrawal. Spins expire after 24hrs. Promo Code: 250. Withdrawal & full T&Cs apply. Valid until 31/12/2021. *18+ BeGambleAware.org Please play responsibly #ad

*New members only, must opt in. Min £10 deposit & wager. 30 day expiry from deposit. 18+. Free Spins: on Secrets of the Phoenix Megaways. Spins value: 20p each. *18+ BeGambleAware.org Please play responsibly #ad

*New customers only. Min deposit £10. 25x wagering reqs. 10x max convertible. 20 free spins on Gonzo’s Quest Megaways only. 5x wagering on free spins. 10x max convertible. Valid for 7 days. T&Cs apply. *18+ BeGambleAware.org Please play responsibly #ad