Rank Group Set to Expand Luda Across UK
In previous posts we have covered the development and opening of Luda, a new bingo franchise from the Rank Group which is the company’s attempt to bring bingo to the high street.
The first site opened in Walsall in August and has been met with success, leading the Rank Group to seek to expand to other sites across the UK. The company is planning to open sites in Weston-Super-Mare and Leeds.
Alan Morgan, managing director of Luda, said: “It brings a new customer offer and format to the gaming industry, which reflects the needs and demands of today’s busy consumer lifestyles. The new high street bingo and slots concept also showcases the future of convenience bingo, blending the hospitality of a coffee shop with the world of gaming. The aim was to refresh the bingo experience and showcase the future of convenience gaming. Luda’s new gaming format embraces bingo’s social and community context and places it in a more accessible and contemporary environment.”
He added: “We’re confident both new major city locations will appeal to a wide range of consumers, from groups of friends on a night out looking for a fun time or those seeking to take time out to re-charge their batteries. The Luda brand offers a sociable place to meet, play, try new games, have a bite to eat and relax.”
Source: Totally Gaming