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The Man Behind Re-Launch of Dream Bingo
Harrison Score
Harrison Score

The Man Behind Re-Launch of Dream Bingo

There’s going to be some chances to Dream Bingo – and the man behind them is called James Arnold.

He’s the former Boylesports Chief Marketing Officer, and he will lead Betway’s re-launch of Microgaming site Dream Bingo.

Betway is targeting a leading UK market position for its online bingo product, following an overhaul of its division.

The re-launch will see Dream get a new website and brand.

Arthur has confirmed that Dream Bingo would soon launch new UK TV advertising campaign.

Betway has supported Arnold’s appointment as Bingo Director, by hiring former GTECH Bingo Marketing Director Lee Knott, who joins Betway from European bingo operator Frelix Entertainment.

Arnold further confirmed that following the division’s overhaul, Betway management wanted to focus bingo as a primary product for its inventory, which would no longer serve as feeder product for its casino and sports betting products.

Dream Bingo is set to become the operator’s leading bingo brand, over other brands such as Bingo on the Box and Betway Bingo.


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