We use cookies to analyse traffic and for ad measurement purposes, including for personalizing ads. More Info Accept Cookies
Just Who Plays Bingo?
Harrison Score
Harrison Score

Just Who Plays Bingo?

Doddering old ladies, young yummy mummies or brutish bingo blokes?

Recent polls of UK players has revealed that 3.4 million people play online bingo, turning over £600 million for the industry each year. Another surprising statistic is that about 50% of all online bingo players play the game daily, and 40% have been playing online bingo for more than five years. But just who is playing exactly?

Granny saying bingo night got epic

It’s been a long standing stereotype that bingo is an old folks game. However, in actual fact 90% of all bingo players in the UK are now under 50. This is almost exclusively down to the rise of the internet, with the younger, more tech savvy generation exploring online bingo sites. Not to mention, the under 30s are more tuned into social media marketing and TV advertisements then any other demographic.

There are also many celebrities that helped lead the way in popularity for online bingo. Avid players of the game include Sharon and Ozzy Osborne, Barbara Streisand, Robbie Williams and Catherine Zeta-Jones. Not only are these the typical trendsetters for ages 30-50, but the Osbourne reality show brings in an even younger crowd of those in their 20s!

Interestingly, the large bulk of bingo players nowadays can be summed up in just 2 words: Yummy Mummies. The Gambling Commission’s 2010 British Gambling Prevalence Survey suggests that 12% of women (compared to 6% of men) play bingo. Interestingly 30% are educated to university level and 50% of the players have children.

Bingo playersPerhaps, more women are gambling in general these days thanks to the anonymity of the internet. It provides a gender-neutral safe space for women to enjoy gambling, away from masculine betting shops and testosterone fuelled poker tables. This certainly shows in the design of bingo websites – typically a background of purple, pink or blue, with some kind of ‘cutesy’ setting or character. Indeed, with lower stakes and lighter atmosphere, bingo is at the centre of a new type of “soft gambling”, appealing to women.

Luckily, the anonymity of online bingo may also entice more men to get into the game then we realise. Thanks to mobile, tablet and PC play, men are safe from getting teased by their friends for liking a ‘feminine’ game. In fact, research shows that more men are starting to play online by creating female usernames!

When this was first noticed, some male-targeted bingo sites emerged, featuring gruff looking graphics, black backgrounds and slogans like ‘you play it drinking beer’. Plus, there was the use of more neutral, non-cash prizes that appeal across gender lines, like cars and iPads.

Man about to play bingo

Of course, the key group of people you think about in anything involving the internet are the younger generation – the under 30s. Apparently, around 30% of players are now under the age of 30. A feature on Channel 4, which is usually geared to 20-30 year olds, also highlighted the surge of popularity for bingo. As the most tech savvy part of the population, they can get much more involved in chat rooms, being familiar with texting language. In fact, a lot of younger players even go out to bingo halls, much like a 25 year old student nurse who received a cash prize of just under £200,000!

Bingo HipstersNow in terms of location, the UK is by far the busiest country for online bingo, with the amount won online every year tripling since 2008. Players are enjoying new features and the growing trend of cheap and free bingo on the larger bingo sites. Other emerging markets include the majority of Europe, particularly Spain, Switzerland and Brazil. However, in most states of America online bingo is in fact illegal, so watch your back in the USA bingoers!

Comments are closed.


*New members only, must opt in. Min £10 deposit & wager. 30 day expiry from deposit. 18+. Free Spins: on Secrets of the Phoenix Megaways. Spins value: 20p each. *18+ BeGambleAware.org Please play responsibly #ad

*1st deposit (+18). Valid until further notice. Promo code: PRIZE. Min dep £10. Fixed bingo bonus [BB] £40. Max Prize Wheel Spins [PW] is 1. PW min win 4 Spins / max win £100 BB. Odds of winning vary. To withdraw BB & wins, wager x4. To withdraw games bonus [GB] wins, wager 99x. GB wins cap: £100 + initial bonus. GB on selected games only. Wagering req. vary. We reserve the right to deny bonuses, if you were found taking advantage of our bonus offers or any other deceitful activity cross the sites operated by the Company. UK only. Country restrictions apply. Your deposit balance (defined as Transaction Balance under our Withdrawal Policy) available for withdrawal at any time. Withdrawal restrictions & full T&Cs apply. *18+ BeGambleAware.org Please play responsibly #ad

*New players only, £10 min fund, £1,000 max bonus, max bonus conversion equal to lifetime deposits (up to £250), 65x wagering requirements and full T&Cs apply here *18+ BeGambleAware.org Please play responsibly #ad

*Until 31/12/21. New customers only. 18+ Deposit & spend £10 on Bingo to receive £50 Bingo Bonus & 50 Free Spins (selected slots only 20p per spin). Free Spins must be accepted within 48 hours, winnings have 30x wagering which must be wagered within this time. Bingo Bonus has 4x Wagering, bonus must be accepted & wagered within 7 days. 1 new player offer only. Deposits made with Neteller/Skrill/PayPal are not valid for this promotion. UK & ROI. Full T&Cs apply. BeGambleAware.org. Please play responsibly. *18+ BeGambleAware.org Please play responsibly #ad

*New members only, must opt in. Min £10 deposit & wager. 30 day expiry from deposit. 18+. Free Spins: on Rainbow Riches. 1p coin size, max lines. Bingo: Advertised ticket value based on £1 tickets. Game availability & restrictions apply. *18+ BeGambleAware.org Please play responsibly #ad


*New Bingo customers only. Spend £10 cash on Bingo Tickets to claim 200 Free Tickets and 20 Free Spins on eligible slots. Time limits, exclusions and T&Cs apply. *18+ BeGambleAware.org Please play responsibly #ad

*New players only. Valid until further notice. Min deposit £5 for 300% Bingo Bonus [BB] up to £30 + 3 Jackpot Spins [JPS] on Irish Riches Jackpot (valid for 3 days, JPS wins will not be granted, unless you hit the Jackpot). Wagering requirements [WR]: 4x (deposit + BB funds). WR vary by game. GB wins cap: £100 + initial bonus amount. UK: deposit balance can be withdrawn at any time. 18+. Withdrawal restrictions & T&Cs apply *18+ BeGambleAware.org Please play responsibly #ad

*1st time depositors only (18+). Valid until further notice. Min Deposit £10. No promo code required. Max bingo bonus £30. To withdraw Bingo bonus & related winnings, wager x4 the amount of your bonus funds. 10 Free Spins [FS]. FS are valid on Irish Luck, for 7 days. FS wins are granted in games bonus after all FS are used and must be wagered x80. FS wins cap: £2.50. Games Bonus wins cap: £100 + the initial bonus amount. Wagering req. vary by game. UK only. Deposit balance is available for withdrawal at any time. We reserve the right to deny bonuses, if you were found taking advantage of our bonus offers or any other deceitful activity cross the sites operated by the Company. General withdrawal restrictions & full T&Cs apply *18+ BeGambleAware.org Please play responsibly #ad

*New casino players only. Min. £10 deposit with code ‘CASINO100’, debit card only. Valid on 7 slots. 7-day expiry. All spins must be used before cashout allowed. Terms apply. *18+ BeGambleAware.org Please play responsibly #ad