We use cookies to analyse traffic and for ad measurement purposes, including for personalizing ads. More Info Accept Cookies
Gala Bingo Affiliate Ad Banned After Warning from ASA
Harrison Score
Harrison Score

Gala Bingo Affiliate Ad Banned After Warning from ASA

Gala Bingo have faced warnings from the Advertising Standards Agency (ASA) after an affiliate posted an advertisement that indicated that gambling could be the solution to depression and debts.

The advert, posted on 365dailynews, was written in the style of an editorial piece and described a man who was facing £130,000 of debt after selling his house to pay for his wife’s medical bills. He “stumbled upon” a Facebook advert for Gala Bingo. The advert was written in the manner of a typical “clickbait” article, with the headline: “On their wedding night he delivered a secret she wasn’t ready for. The result will have you in tears.”

The ad said: “With little to no money to spend he admits he laughed and almost scrolled past it until he saw they were offering a promotion to that would reward him with 200 free chances at the Jackpot Giant game which at over £700,000.00 was too hard to pass up.”

A complaint was made about the ad, and the ASA challenged whether the advert was suggesting that gambling was a solution to problems with debt.

Gala Interactive, trading as Gala Bingo, said its agreement with the “affiliate” who created the ad had been terminated. The advertisement was quickly removed, and Gala stated that they had previously warned affiliates about advertising in a compliant method.

The ASA found that the advert was presenting information in the manner of a news article, and as such could be seen as deceptive. Despite the article being written by a sub-affiliate, the ASA noted that Gala Bingo was the company whose products were being advertised and that it was their website that consumers were directed to.

“Although we acknowledged that they maintained the ad had been produced by an affiliate, we nonetheless considered that, as the beneficiaries of the marketing material, they were responsible for the ad and for responding to the ASA investigation along with the affiliate marketer.”

It also said: “Because we considered that the ad suggested gambling could provide an escape from personal problems such as depression and that it could be a solution to financial concerns, we considered it to be socially irresponsible and was therefore in breach of the code.”

It ruled the ad must not appear again in its current form, and that each company’s “future ads, including those prepared by affiliates, must be clearly identifiable as marketing communications and to take care to ensure their ads were prepared in a socially responsible way.”

Sky Vegas, Ladbrokes and 888 were similarly warned last month about another dubious affiliate ad, leading Sky to cancel all of their affiliate deals and end the program.

Sources: The Independent, Totally Gaming, YouTube


Comments are closed.

10
Notifications

*New members only, must opt in. Min £10 deposit & wager. 30 day expiry from deposit. 18+. Free Spins: on Secrets of the Phoenix Megaways. Spins value: 20p each. *18+ BeGambleAware.org Please play responsibly #ad

*1st deposit (+18). Valid until further notice. Promo code: PRIZE. Min dep £10. Fixed bingo bonus [BB] £40. Max Prize Wheel Spins [PW] is 1. PW min win 4 Spins / max win £100 BB. Odds of winning vary. To withdraw BB & wins, wager x4. To withdraw games bonus [GB] wins, wager 99x. GB wins cap: £100 + initial bonus. GB on selected games only. Wagering req. vary. We reserve the right to deny bonuses, if you were found taking advantage of our bonus offers or any other deceitful activity cross the sites operated by the Company. UK only. Country restrictions apply. Your deposit balance (defined as Transaction Balance under our Withdrawal Policy) available for withdrawal at any time. Withdrawal restrictions & full T&Cs apply. *18+ BeGambleAware.org Please play responsibly #ad

*This offer is only available for first time depositors. Min deposit is £10. 50 Free Spins on Book of Dead. Spin Value: £0.10. After your first deposit you may claim your 30 Extra Free Spins by visiting the Kicker Section. No min withdrawal. This offer cannot be used in conjunction with any other offer. This offer is only available for specific players that have been selected by PlayOJO. If you have arrived on this page not via the designated offer via PlayOJO you will not be eligible for the offer. OJO’s Rewards and Game Play policy applies. *18+ BeGambleAware.org Please play responsibly #ad

*New members only, must opt in. Min £10 deposit & wager. 30 day expiry from deposit. 18+. Free Spins: on Rainbow Riches. 1p coin size, max lines. Bingo: Advertised ticket value based on £1 tickets. Game availability & restrictions apply. *18+ BeGambleAware.org Please play responsibly #ad

*New players only. Min deposit £20, Max bonus £100. 50x WR, 100 Free Spins - 10 batches of 10 Free Spins Daily - No WR - Max Win £10 per batch. T&Cs Apply *18+ BeGambleAware.org Please play responsibly #ad

*New Bingo customers only. Spend £10 cash on Bingo Tickets to claim 200 Free Tickets. Time limits, room/game restrictions and T&Cs apply. *18+ BeGambleAware.org Please play responsibly #ad

*First-time depositors only (18+ UK Only - excluding players based in Northern Ireland).Min Deposit £10. Max Offer: £30 Bingo Bonus & 30 Bingo Tickets & 20 Free Spins. Promo code: EXCELLENT. Bingo bonus winnings must be wagered 4x Bingo bonus winnings will be capped at £400+ original bonus amount. Free Bingo tickets winnings are credited as bonus funds and must be wagered 4x.  Free Spins winnings are credited as bonus funds and must be wagered 40x. Free bingo tickets and Free Spins are valid for 7 days. Free Spins winnings capped at £2.0 Wagering contribution varies by game. We reserve the right to deny bonuses based on abusive bonus activity across sites operated by the Company. Deposit balance is available for withdrawal at any time(UK only). Odds of winning vary between players depending on gaming and deposit activity.  General withdrawal restrictions & full T&Cs apply.  Valid until 31.12.2021 *18+ BeGambleAware.org Please play responsibly #ad

*New members only, must opt in. Min £10 deposit & wager. 30 day expiry from deposit. 18+. Free Spins: on MONOPOLY Paradise Mansion. 1p coin size, max lines. Bingo: Advertised ticket value based on £1 tickets. Game availability & restrictions apply. The MONOPOLY name and logo, the distinctive design of the gameboard, the four corner squares, the MR. MONOPOLY name and character, as well as each of the distinctive elements of the board and playing pieces are trademarks of Hasbro for its property trading game and game equipment. 1935, 2015 Hasbro. All Rights Reserved. *18+ BeGambleAware.org Please play responsibly #ad

*1st time depositors only (18+). Valid until further notice. Min Deposit £10. No promo code required. Max bingo bonus £30. To withdraw Bingo bonus & related winnings, wager x4 the amount of your bonus funds. 10 Free Spins [FS]. FS are valid on Irish Luck, for 7 days. FS wins are granted in games bonus after all FS are used and must be wagered x80. FS wins cap: £2.50. Games Bonus wins cap: £100 + the initial bonus amount. Wagering req. vary by game. UK only. Deposit balance is available for withdrawal at any time. We reserve the right to deny bonuses, if you were found taking advantage of our bonus offers or any other deceitful activity cross the sites operated by the Company. General withdrawal restrictions & full T&Cs apply *18+ BeGambleAware.org Please play responsibly #ad

*New casino players only. Min. £10 deposit with code ‘CASINO100’, debit card only. Valid on 7 slots. 7-day expiry. All spins must be used before cashout allowed. Terms apply. *18+ BeGambleAware.org Please play responsibly #ad