About bet TOM
“bet TOM, bet TOM, you’re my bet TOM. You can give it to me when I need to come along.”
And that’s my pitch for the marketing campaign; Tom Jones in the TV Ad, singing to the tune of his late nineties dance anthem but with brand new lyrics. To the bet TOM team… you can have that one for free!
bet TOM is an absolutely brand new sports betting and casino site that went live in May 2025. Housed on a completely new and singular UKGC licence, the brand is a new venture from the team behind Betgoodwin, which we’ve featured on WDW for the past year or two. That was a legacy brand that brought the famous horseracing telephone betting company into the dot com era. This is their first real pass at true modernity!
The first thing we noticed that really sets these guys apart from other new casino releases is that the About Us is not boiler plate information. In an admirably earnest post about their background, the bet TOM team want to highlight the following points about this new venture:
- They are a UK born and bred brand with offices in East Sussex
- The company were granted a remote gambling licence last year and have inked a special relationship with EveryMatrix for the casino and sports betting platform
- Bet TOM is a people first business. When you get in contact with their customer service, you will be speaking to real people who are experts and know what they are talking about.
- According to Bet TOM, other big brands treat their customers as though they’re just numbers that are fobbed off with AI chatbots.
- Finally they have a bunch of guarantees such as the best Horseracing odds!
So these are the upsides as spoken from the horse’s mouth and we think they’re on to something. Let’s take a deeper dive.
Theme & User Experience
Bet TOM manages to combine a classic, old-school British betting brand vibe with 21st century mobile modernity. The blue, white and red colour scheme is particularly redolent of that. And yet that nineties betting shop vibe seems very of the moment!
We assure you there’s nothing nineties about the mobile browser experience. The homepage is made up of sports betting odds, with a focus on the company’s heritage; greyhound and horseracing. This is one of the least cluttered sportsbook pages we’ve seen on a mobile betting site; kudos!
Head to the Menu and you can easily navigate to the “Casino,” which is equally clutter free.
Bonus & Promotions
Our first slight stumbling block with the site is the casino welcome offer. It is by no means bad, just slightly uninspiring. The gist is that you’ll get 50% of your first day losses back worth up to £50 in casino bonus. So you’ll have to lose £10 or more on the first day to get any bonus, but at least getting that bonus might make you feel a bit better about the whole thing. The wagering requirements on that bonus are pretty good though at just 5x.
We think the positives of bet TOM do extend beyond the welcome offer, which you should just consider a nice perk should you be eligible. Players should sign up for the love of slots, casino and sports betting, not the cheap thrill of a welcome bonus. Other nice perks in their sports promotions include:
- Best Odds Guarantee on UK horse racing and greyhound racing
- Double result payout on UK horse racing
- ACCA insurance
- Partial and full cash out opportunities
- Same Day Withdrawals
Games Available
There are over 1000 slots and table games available to players at launch. This is a pretty good starting point and in their launch press release, they promise that there is even more to come!
We like the “Play a Random Game” feature in the casino section, which adds a little spice to your gaming options. This is an increasingly popular thing in our culture (think blind boxes in retail, or Netflix’s “Surprise Me” button). If you’re looking to expand your horizons beyond the Big Bass or Fluffy Favourite enterprises, give a new slot a go at random!
Other categories include Megaways Slots and there is, of course, a Live Casino section featuring games predominantly from Pragmatic Play.
Extra Products
The sportsbook product at Bet TOM is a huge part of what’s on offer here. Powered by Everymatrix, we’ve already listed off some of their unique perks at the site, especially when it comes to UK Horseracing. While you can bet on basically any sport under the sun at Bet TOM, this is where the business’s heritage comes from. They are true experts on the nags.
We also like the spotlight given to Greyhound racing. I went to watch live Greyhound racing when I was a bit younger at the Stadium in Oxford (which is now sponsored by Betgoodwin!), and it was one of the most memorable experiences I’ve ever had. Keep up the good work lads!
Final Thoughts
Bet TOM is not just hype; this is a genuinely exciting new, and crucially British born casino and betting site. Though the welcome offer is not fancy, it’s fair and solid. They really take their horse betting seriously, and the casino product is already impressive even with much more to come!
