About Ken Howells
Ken Howells is a distinguished new casino and betting site, with a long and storied history as a Welsh telephone betting company.
Initially founded in 1963 out of Ammanford in South West Wales, Ken Howells has over 60 years experience in the betting market. We like when a betting company keeps its name the same as its founder; it adds some serious gravitas.
Last year, Ken Howells re-announced itself in the modern market by launching on the Every Matrix software platform. The tech may seem familiar to those players with experience at Bet Tom and Betgoodwin casinos.
In 2026, it’s undergoing the big new launch, and frankly Ken Howells has a bit of everything we love:
- Independent UK Casino Licence
- Historical brand mixed with state of the art technology
- A top free spins offer
Still not convinced? Allow us to change your mind…
How we rated this brand
- Offer Quality – 3.5/5 – The featured casino offer is not too shabby, but after the post January offer changes, it’s not as generous as it may have been in the past. The wagering requirements on the free spins are as high as they can be these days. If they want to gain a point, shave some of those requirements off!
- Game Choice – 4/5 – Not too shabby at all with over 1250 games at your finger tips. As to be expected given they developed the platform, they’re really putting a premium on Every Matrix slot games. To be honest, they’re fine slots, you’ve just probably not heard of any of them. Overall, there’s a good game choice here.
- Payment Methods – 4.5/5 – Does Ken Howells have the most diverse set of payment methods? No. The system is mostly centred around debit cards and Apple pay. Honestly, that’s all you really need, but we understand the reasons that sometimes people want to use e-wallets. What takes it up to a 4.5 is the fact that you can use open banking platforms like Trustly.
- Navigation – 4/5 – While navigation is pretty smooth, it suffers from the same mild affliction as it’s tech platform brother, Betgoodwin. Some of the formatting is a little bit janky, especially on desktop. Overall, there are no great usability issues, but given how much song and dance has been made about this new Every Matrix platform, you’d think it would be a little more 2026! One point docked.
- Customer Support – 4.5/5 – Customer Service is open every single day between 10am & 8pm. We had a brief query about a deposit, which was attended to in double quick time. We’ve simple docked a half point because the service isn’t 24 hours, but otherwise it’s pretty great!
Bonus & Promotions
For what is ostensibly a betting site, Ken Howells offers some fantastic casino promotions. First, there’s the perfectly serviceable welcome offer. Although we wish the wagering requirements were a little lower, it’s still a great way to start your casino experience.
Beyond the welcome offer, Ken offers a fabulous ongoing weekly casino promo which is basically an even better version of the welcome offer. Bet and play £20 a week on eligible slots, and you’ll be rewarded with 100 spins. Then, rinse and repeat the next week!
On the sports betting front, there’s a Best Odds guarantee, some cashback options and some huge uplifts on UK and Irish horseracing. As a classic British (Welsh!) brand, we appreciate the commitment to the Nags!
Games Available
As we mentioned in the How we Rated section, there are over 1,200 games at Ken Howells, with a specific focus on Every Matrix slots. However, as you can tell by the sheer numbers, there are plenty more providers available like Pragmatic Play, Wazdan and Blueprint Gaming.
Pragmatic Play also provide much of the mechanics behind the Live Casino section.
But as an Every Matrix platform casino, we think it’s only right to highlight some of their slots which are also available at Ken Howells. These Slot Matrix games include:
- Armadillo does Christmas
- 1849 Gold Bonanza
- 4 Wild Wolves
- 5 Majestic
- Beer Stein Bears
- Blue Diamond Book
- Salty Sam’s Rage Bait
- Cookie Kingdom
- Fruit Hot Bonanza
Other Products
Obviously, though we’ve focussed on the casino, Ken Howells is a bookmaker and betting site first and foremost. There is a Best Odds Guarantee on UK horse racing and you can follow along with live betting. Or, if you want something completely fictional, there’s a great Virtual Games betting section. Something for everyone!
Final Thoughts
Ken Howells is that perfect blend of history and modernity. Whether you’re looking back to the 1960’s, or looking forward to the 2030’s, if you love online casinos then Ken Howells is the place for you! Independent licence, good casino offer and lots of great games!
Ken Howells FAQs
Ken Howells do warn that there may be an internal processing time of up to 3 days. However, they do emphasise that payments will be completed as soon as is reasonably possible.
The most similar sites, which share the same turnkey casino platform by Every Matrix, are Bet Tom and Betgoodwin Casino.
Yes! It may not look the most modern new casino site. However, it is on an independent licence and runs on a platform that has proven very popular with our players in the past. The casino welcome offer also gives you a chance to try out this fun new casino betting site.
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