BetTOM to shake up UK Casino & Sports Market
With a slated launch of Wednesday 21st May 2025 (and our in-depth critical review to follow shortly), the team behind Betgoodwin are bringing you what looks to be an absolutely classic British betting brand… BetTOM!
We share with you what we know so far in anticipation of the site going live.
Hype is a fickle thing. It is something every brand craves. But how do you foster it? Whip it out of thin air and transfer it to your potential customers?
What if something is so hyped that even we haven’t been able to preview the live site because so many players caught wind of a test link and tried to sign up? I can neither confirm nor deny that such a thing happened in this case. However, if it did, that’s a bloody good sign that there’s a wind in BetTOM’s sails, the new brand from the Betgoodwin team.
So, as soon a the site launches, we will be right there with our review verdict, and we’ll pop a link in this article to that page so you have all the facts. In the meantime, all we can do is add to the hype by letting you know what we know so far.
Update: The site is here!
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What do we know about BetTOM (and think you’d like to know too)
- BetTOM is the brainchild of Paul Colley, who was formerly the CFO of Betgoodwin. It is far to say that these brands will share some DNA.
- But the brand is launching on a new and independent casino licence, Bet Tom Limited, Gambling Commission No. 64959. At launch it will not share this licence with any other domain.
- The brand is located and operated from the UK. From what we know about the team’s heritage and brand design so far, BetTOM is aiming to be a Best of British brand, perfectly suited to modern mobile age.
- The site will accept Mastercard & Visa debit card banking. We understand it is also likely to accept Trustly, a secure method of bank transfer.
- The casino at launch will feature games from excellent providers like Pragmatic Play, Big Time Gaming, PG Soft, Nolimit City, Red Tiger and Relax Gaming. In a subsequent communication they confirm that many more providers will be coming soon!
- The casino element will also have Live Casino games, and promotions will feature Progressive jackpots, tournaments and competitions.
- The Sports betting product will have live streaming of UK & Irish greyhound and horse racing.
- There will be more than 400,000 live events featured per year.
- An industry leading “Bet Builder” feature.
- There will be a full and partial cash-out feature.
- Animation and statistics will be provided by Statscore.
- Both the sports and casino will offer 50% refund bonuses on first day losses.
- BetTOM has a BEST ODDS GUARANTEE. This applies to all UK and Irish greyhound and horseracing, which will be the brand’s bread and butter.
WDW Casino’s Hunch
Though I’m making myself a slight hostage to fortune, I’m willing to stick my neck and out and say this site is going to be hot property. Betgoodwin has proved to be popular with players despite that fact that we only started to feature the site quite late. It was conceived as the online version of Goodwin Racing, which you may know as a telephone horse betting company with almost 30 years in the industry. With BetTOM, they are leveraging that wealth of experience but shedding some of the quite fusty branding of a telephone betting company.
While you’re waiting for this exciting launch, head over to our New Casino Sites page to see what other exciting and independent casino sites we rate right now. And once BetTOM is launched, we’ll include a link to our review. Happy racing!
