ITV Makes Online Casino Push in 2026 with ITV Win
ITV, the UK’s second largest TV network, will be launching a new online slots & bingo website aimed at their millions of loyal weekly viewers.
The project, which will be called ITV Win, is likely to be one of the most recognisable media branded gambling sites, especially from the TV sector.
Online slot and bingo sites have frequently shared branding with print newspapers and magazines, such as The Sun Play, Express Wins and Chat Mag Bingo.
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But television tie-ins are somewhat rarer, with the market almost entirely sewn-up by Sky Vegas and its sister brands.
Some of ITV’s best known TV programs have had online slots brands at various points, including X Factor Games a few years ago, and more recently BTG Games on the Jumpman Gaming platform.
What do we know about ITV Win so far?
We know quite a few bits and bobs so far, after the announcement of its launch came from the operating team earlier this month.
ITV have struck an agreement with Richmond Atlantic, who hold a UK operating licence to manage the brand. The casino platform technology will be powered by GiG (Gaming Innovation Group), who used to operate their own casinos in the UK, but now just have a B2B licence to provide software and games.
Richmond Atlantic formerly operated Betzone, the online home of the British high street betting shop. That venture has now completely closed, in order for Richmond Atlantic to fully pivot to this exciting new media brand.
What type of casino will ITV Win be?
What makes Richmond Atlantic’s pivot more interesting is they intend ITV Win to be quite a different vibe to Betzone.
Rather than focusing on casino and sports betting for aficionados, ITV Win will be pitched at ITV’s light entertainment fans. The sort of people that tune in to early evening television on a Saturday.
According to Adam Joseph, the CEO of Richmond Atlantic, ITV Win will be a “fun, safe and entertaining place to play.”
This tracks with the plan that ITV Win will be a “softer” type of gambling experience, with a focus on slots and bingo. There will be a focus on ITV’s own IP, so expect to see slots like Who Wants to be a Millionaire? and The Chase feature prominently.
What about the bingo?
The bingo product will be powered by Pragmatic Play, similar to our latest new bingo site launch Bingo Britain, which has started with a bang here. Pragmatic’s bingo product offers a wide range of bingo-types, from 30-ball to 90-ball, and even picture bingo in the form of Animingo.
We’d expect there to be a similar thirst for a new Pragmatic Play bingo site like ITV Win when it comes out.
When is ITV Win launching?
If you head over to ITVWin.com, there is already a welcome message that says the proper site will be coming soon. The site should launch in January 2026, so not too long to wait.
What about the upcoming changes in the industry?
First up, there are the bonus changes coming up in January 2026. We imagine the site will launch with an offer that conforms to the new rules, whether it comes out before the 19th January or afterwards. To remind players, after the changes come in, wagering requirements will be maximum 10x, and there will be no more mixed product welcome offers.
In terms of the upcoming duty increases for online gambling in April, presumably that wasn’t in their early plans! But according to the press release, they will be adapting their business model to fit the new landscape.
All that is to say, ITV Win could be one of the first big launches of 2026. Check back here, where we’re sure to be one of the first casino comparison sites to list it!
