tombola Becomes New Sponsor of Loose Women
What’s your favourite daytime TV show? If it’s Loose Women then you’ll be seeing a lot more of one of the biggest bingo names out there!
The deal was negotiated by ITV Commercial and Mediacom Manchester on behalf of tombola, with the idents created by Uber.
Dawn-Elizabeth Howe, head of marketing at tombola, said: “Loose Women has a sense of fun and community which is a perfect fit for tombola – Britain’s biggest bingo site. With this sponsorship, we hope to continue to build our community of players. As part of the partnership, we have launched a new magazine lifestyle hub on the tombola website incorporating a range of innovative initiatives to complement the sponsorship off air.”
tombola has sponsored an ITV show before; sponsoring Emmerdale in 2009.
Jason Spencer, business development director at ITV, said that both he and the channel “look forward to working with them to make this exciting and integrated partnership a success both on and off air.”
Martin Frizell, editor of Loose Women has said of the deal: “I’m delighted we have been able to confirm more of Britain’s best loved, successful, assertive and, let’s face it, downright smart women to join our Loose Women team. Our viewers and live audience will feature more than ever before over the coming months and we’re looking forward to discussing the issues that matter to viewers at home and having lots of fun.”
Daily chat show Loose Women sees celebrities join a panel of women to discuss the topics of the day. Judy Finnegan, Penny Lancaster, Gloria Hunniford and Sharon Osbourne have all been signed as new faces on the show.