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Following the merger of three existing Irish bookmakers, the Paddy Power Company was formed in Ireland in 1988. In 2016, Paddy Power Betfair PLC was created when Paddy Power PLC and Betfair Group PLC merged to become one of the country’s best-known sports betting and gaming operators.
The business is divided into four divisions
Two major brands sit within the Online Division – Betfair and Paddy Power, a business which targets, “social entertainment-led customers.” This includes Paddy Power Bingo which is run by their E-Gaming department.
In November 2013, following a timely makeover, Paddy Power Bingo unveiled their striking new brand image. The use of pink and dark green throughout their website was one part of that process. In early 2017 the technology was updated with HTML 5 being introduced – a move which greatly improved their website’s functionality.
The company freely admit to having a, “tongue in cheek” approach to marketing and certainly over the years have caused a few eyebrows to be raised. Despite or perhaps because of their unorthodox approach the business has thrived. They said, “Doing things differently, believing in ourselves and each other and never settling for second best has led to double digit growth.”
A few of the other company-wide EGR Awards are:
To get started, simply enter the lobby and choose the club you want to play in. Each one has a chat room, full details of the game that’s about to start and a helpful schedule of future games.
The Help tab on the menu is an important one. It gives you a way to report a problem – a side menu has a wealth of other information including.
A malfunction voids all pays and plays and unresolved bets which remain undecided in incomplete games after 90 days will be forfeited to charity.
Deal or No Deal Bingo, which comes in both 75 ball and 90 ball versions, is an old favourite, based on the popular TV show.
Once inside the room click the menu button and select Help/Bingo/Deal or No Deal Bingo – It’s here you’ll find everything you will need to know about the game.
In each game there are four prizes up for grabs:
The jackpot starts at a very tasty £10,000 but each day at around midnight it increases based on the previous day’s stakes. Only players who have staked in the Jackpot winning game are eligible for a share.
Public and private chat rooms are available and Chat Moderators patrol, just to make sure everything is running smoothly. Terms and Conditions apply.
Who Wants to be a Millionaire is a fun 90 ball Paddy Power Bingo game based on a much-loved TV show.
There are 12 jackpots to be played for. For example, just call House within 25 or 26 balls to win the £75,000 Jackpot. Entry to the chat rooms is right there too. Check out the Schedule for ticket prices, minimum prizes and game start times.
Just to add another layer to the proceedings, Paddy Power Bingo will, from time to time, introduce a Lifeline Scratchcard game, identified by the Millionaire symbol in the game Schedule. To win just match three ‘Millionaire’ symbols from the nine revealed. While payouts are small – from 10p to £10, it does add a bit more fun to the occasion. Tap the Help/Bingo/Millionaire tab for all the details. Terms and Conditions apply.
Rainbow Riches Bingo uses tickets in the shape of four leaf clover, just to get you in the mood for this fun, fast and furious Irish themed game which features a leprechaun moving along a rainbow, a Wishing Well feature, a magic number and if you’re lucky a cache of golden coins.
In each game there are four prizes up for grabs:
While there is a minimum guaranteed prize on offer, the final payout will depend on the number of tickets purchased. In this game two or more players can share a prize.
Check out the Schedule for ticket prices, minimum prizes and game start times.
You can join in the chat too
Tap the Help/Bingo/Rainbow Riches tab for all the details. Terms and Conditions apply.
Paddy Power Bingo may link to other sites on the Virtue Fusion Network to offer bigger and better prizes to players. Tickets for networked games are the same price as non-networked ones and have the same chance of winning.
Bingo Side Games
Paddy Power also offers a wide range of side games
Some of the favourites are:
In addition to a great range of bingo games, Paddy Power offers its players a wide range of jackpot slots and some of the best-loved traditional casino games. With over 350 of the top slots, table and card games, there’s certain to be something for everybody.
For slots aficionados many of the old favourites are available including:
For table game Enthusiasts check out Live Casino for:
Promotions are a big and important part of the PP experience.
The Promotions page displays all the goodies on offer. Pride of place goes to the Featured Promotion. Just click the big pink Play button and you’re off and running.
They are regularly refreshed, which is especially important for the regular players. Some of the great ideas from the marketing department include:
All the rules are laid out in the Terms and Conditions
Paddy Power Bingo’s lack of an up-to-date presence on major social media sites is surprising. From a company perspective it’s a lost marketing opportunity but more importantly players miss out on the bite-sized pieces of promotional and company news which social media is so good at delivering.
On Paddy Power’s fully responsive site it’s a straightforward process to enjoy all the games in the portfolio on both mobile and tablet – so you can easily play on the go.
The Android app can be downloaded directly from Paddy Power Bingo. There are only four simple instructions to follow:
The registration process, whether using the app or signing up online, is relatively straightforward. Fill in the form, complete the legally required identity verification and then within 24 hours you should be good to go. Any queries or difficulties should be quickly dealt with by the support team. On the down side some of the important pages are not immediately obvious to a new player. For example an overview of how each bingo game works – what’s the game about – and the rules surrounding that game are not easily found. Better signposting on the Bingo site would solve that problem.
However, one of the positive things about the site is the ease in which a player can switch between Bingo, Slots and other parts of the site.
The Which Bingo Online Bingo Annual Report 2017 noted that Paddy Power was one of the brands notably absent from advertising on TV during 2016, although they continued to spend on digital media. The Report also places Paddy Power at the bottom of the list of the top 15 bingo brands searched for in Google in December 2016.
There’s a wide range of ever-changing promotions to keep the site fresh and the customers engaged. However, Paddy Power Bingo makes poor use of social media for promotional information and company news. On the positive side, the company works hard to help overcome issues of customer isolation, recognising that for many the chat rooms and their moderators add that important element of social engagement to proceedings.
There are a number of issues the company needs to work on, including website navigation which is sometimes confusing. For example, Call to Action buttons don’t always lead to the expected pages. Also some of the important pages are not easy to find because of the way the site’s structure is designed. An internal search facility would go some way to help with this.
We’d rate this site as 8/10.