About Paddy Power Bingo
Paddy Power Bingo is a Virtue Fusion bingo product that has charmed and tickled our players for years. For many years the jolly emerald bookies had a slightly male, middle-aged reputation centred around their high street betting shops.
However, in November 2013, following a timely makeover, Paddy Power Bingo unveiled their striking new brand image. The use of pink and dark green throughout their website was an incredible exercise in re-branding to appeal to a new type of player. The bingo player whom we know and love.
In early 2017 the technology was updated with HTML 5. This upgrade greatly improved the website’s functionality and made them pioneers in the bingo field. A truly remarkable turn around.
Paddy Power: A Brief History
Following the merger of three existing Irish bookmakers, the Paddy Power Company was formed in Ireland in 1988. In 2016, Paddy Power Betfair PLC was created when Paddy Power PLC and Betfair Group PLC merged to become one of the country’s best-known sports betting and gaming operators.
The business is divided into four divisions
- Australia
- US
- Retail
- Online
Two major brands sit within the Online Division – Betfair and Paddy Power, a business which targets, “social entertainment-led customers.” This includes Paddy Power Bingo which is run by their E-Gaming department.
The company freely admit to having a, “tongue in cheek” approach to marketing and certainly over the years have caused a few eyebrows to be raised. Despite or perhaps because of their unorthodox approach the business has thrived. They said, “Doing things differently, believing in ourselves and each other and never settling for second best has led to double digit growth.”
Paddy Power Bingo Awards
- 2017 – Which Bingo Awards, Runner Up Most Socially Responsible Operator
- 2016 – Most Socially Responsible Operator
- 2015 – Which Bingo Awards Highly Commended in the Most Socially Responsible Operator category.
A few of the other company-wide EGR Awards are:
- 2014 – Highly Commended for Casino Operator of the year
- 2013 – Slots Operator of the year
- 2012 – Top Ten in Britain’s Admired Company
- 2012 – Marketing Campaign of the year.
Games Available
- 90 Ball Bingo
- 80 Ball Bingo
- 75 Ball Bingo
- Age of the Gods Bingo
- Rainbow Riches Bingo
- Cash Cubes
- Deal or No Deal Bingo
- Slots
- Table Games
- Scratchcards
- Mini Games
Paddy Power Bingo Games
To get started, simply enter the lobby and choose the club you want to play in. Each one has a chat room, full details of the game that’s about to start and a helpful schedule of future games.
The Help tab on the menu is an important one. It gives you a way to report a problem – a side menu has a wealth of other information including.
- Individual game rules
- How to play each game
- Mini games
- Chat
- Prizes and jackpots.
A malfunction voids all pays and plays and unresolved bets which remain undecided in incomplete games after 90 days will be forfeited to charity.
Deal or No Deal Bingo
This inspired games, which comes in both 75 ball and 90 ball versions, is an old favourite, based on the popular TV show.
Once inside the room click the menu button and select Help/Bingo/Deal or No Deal Bingo – It’s here you’ll find everything you will need to know about the game.
In each game there are four prizes up for grabs:
- the first to complete one line
- the first to complete two lines
- House or Bingo
- Deal or No Deal Feature.
The jackpot starts at a very tasty £10,000 but each day at around midnight it increases based on the previous day’s stakes. Only players who have staked in the Jackpot winning game are eligible for a share.
Public and private chat rooms are available and Chat Moderators patrol, just to make sure everything is running smoothly. Terms and Conditions apply.
Rainbow Riches Bingo
RR Bingo uses tickets in the shape of four leaf clover, just to get you in the mood for this fun, fast and furious Irish themed game which features a leprechaun moving along a rainbow, a Wishing Well feature, a magic number and if you’re lucky a cache of golden coins.
In each game there are four prizes up for grabs:
- 1 Clover
- House
- Rainbow Riches Jackpot prize
- Wishing Well prize.
While there is a minimum guaranteed prize on offer, the final payout will depend on the number of tickets purchased. In this game two or more players can share a prize.
Check out the Schedule for ticket prices, minimum prizes and game start times.
You can join in the chat too
Tap the Help/Bingo/Rainbow Riches tab for all the details. Terms and Conditions apply.
Paddy Power Bingo may link to other sites on the Virtue Fusion Network to offer bigger and better prizes to players. Tickets for networked games are the same price as non-networked ones and have the same chance of winning.
Bingo Side Games
Paddy Power also offers a wide range of side games
Some of the favourites are:
- A Night Out
- Dynamite Digger
- Clover Revolver
- Fruity Burst
- George and the Dragon
Slots and Casino Games
In addition to a great range of bingo games, Paddy Power offers its players a wide range of jackpot slots and some of the best-loved traditional casino games. With over 350 of the top slots, table and card games, there’s certain to be something for everybody.
For slots aficionados many of the old favourites are available including:
- Rainbow Riches
- Starburst
- Cleopatra
- Treasures of Troy
- Deal or No Deal
For table game Enthusiasts check out Live Casino for:
- Roulette
- Blackjack
- Casino Hold’em
- Baccarat
Withdrawal and Wagering
- Minimum withdrawal: £10
- Processing time: 2-3 days
- The minimum withdrawal on debit cards is £10 and takes 2-3 working days to process working although some banks may take longer.
- The minimum withdrawal on PayPal is £10 and normally takes between 1-4 hours.
- For users of Paysafecard withdrawals are made by bank transfer.
- The minimum withdrawal from Skrill/Moneybookers is £10 and normally takes 1-4 hours.
- Some methods may require photo and other ID to complete the process.
To withdraw money go to My Account/Withdraw.
Paddy Power Bingo Promotions
Promotions are a big and important part of the PP experience.
The Promotions page displays all the goodies on offer. Pride of place goes to the Featured Promotion. Just click the big pink Play button and you’re off and running.
They are regularly refreshed, which is especially important for the regular players. Some of the great ideas from the marketing department include:
- Bargain Bingo
- Boosted Prizes on the Last Weekend of the Month
- Newbie Room
- Weeky/Monthly Minimum Jackpots
- Feature Games & Big Prizes including at Rainbow Riches and Crystal Room
All the rules are laid out in the Terms and Conditions. These promotions are accurate at the time of the latest review update. Please check the promotions page though for the latest and most compelling promos.
Social Media
Paddy Power Bingo’s lack of an up-to-date presence on major social media sites is surprising. From a company perspective it’s a lost marketing opportunity but more importantly players miss out on the bite-sized pieces of promotional and company news which social media is so good at delivering.
- Facebook: At the time of viewing the last post on @paddypowerbingo Facebook page was made over three months previously. This may have changed since the time of writing. The @paddypower betting and sports news site is current.
- Twitter: The @paddypowerbingo Twitter account has the clarion call, “Follow us to hear all about the Paddy Power Bingo promotions” but all it offers is out of date content. At the time of viewing the last tweet was made over a year ago. This may have changed since the time of writing. The @paddypower betting and sports news site is current.
- YouTube: Paddy Power Bingo’s Youtube channel also has meagre and mostly out of date pickings. This may have changed since the time of writing.
Paddy Power Bingo on Mobile and Tablet
On Paddy Power’s fully responsive site it’s a straightforward process to enjoy all the games in the portfolio on both mobile and tablet – so you can easily play on the go.
Android app
The Android app can be downloaded directly from Paddy Power Bingo. There are only four simple instructions to follow:
- Go to Settings/security.
- Turn on Unknown Sources.
- Go to Notifications and tap PP-Bingo.apk.
- Install PP-Bingo and run from applications menu.
iOS app
- The iOS app for iPhone and iPad, last updated in 2020, is downloaded directly from iTunes. It is not the most highly rated bingo app. As of September 2020, it has 2.5/5 stars.
Paddy Power Bingo Usability and Registration
The registration process, whether using the app or signing up online, is relatively straightforward. Fill in the form, complete the legally required identity verification and then within 24 hours you should be good to go. Any queries or difficulties should be quickly dealt with by the support team. On the down side some of the important pages are not immediately obvious to a new player. For example an overview of how each bingo game works – what’s the game about – and the rules surrounding that game are not easily found. Better signposting on the Bingo site would solve that problem.
However, one of the positive things about the site is the ease in which a player can switch between Bingo, Slots and other parts of the site.
Paddy Power Bingo Final Thoughts
The Which Bingo Online Bingo Annual Report 2017 noted that Paddy Power was one of the brands notably absent from advertising on TV during 2016, although they continued to spend on digital media. The Report also places Paddy Power at the bottom of the list of the top 15 bingo brands searched for in Google in December 2016.
2017 may prove to be something of a heyday. Now in 2020, the bingo site has lost a bit of its sheen and faces incredibly stiff competition from rival Playtech bingo sites like Buzz Bingo. But that’s not to say that there are plenty of positives.
There’s a wide range of ever-changing promotions to keep the site fresh and the customers engaged. However, Paddy Power Bingo makes poor use of social media for promotional information and company news. On the positive side, the company works hard to help overcome issues of customer isolation, recognising that for many the chat rooms and their moderators add that important element of social engagement to proceedings.
There are a number of issues the company needs to work on, including website navigation which is sometimes confusing. For example, Call to Action buttons don’t always lead to the expected pages. Also some of the important pages are not easy to find because of the way the site’s structure is designed. An internal search facility would go some way to help with this.
We’d rate this site as 8/10.
