We use cookies to analyse traffic and for ad measurement purposes, including for personalizing ads. More Info Accept Cookies
Millennials Spend the Most on Online Gambling
Harrison Score
Harrison Score

Millennials Spend the Most on Online Gambling

Surprising data released by payment processing specialists PXP has shown that the Millennial generation, those born between 1981 and 1995, spend more money on online casino and bingo sites than any other generation.

The study was designed to look into current and future spending habits across multiple generations and how that may inform iGaming industry trends moving forward. This was, in part, provoked by the Gambling Commission announcing that there would be a ban on credit cards, declared in January 2020 and put into force back in April.

Generation X

The results show that Generation X, those born between 1965 and 1980, are by far the most likely to use credit cards online at 59%. This contrasts with only 25% who would choose to use a debit card. They also had the most negative view of the credit card ban. Though subsequent generations have a net negative view of the regulation change as well, Millennials and Generation Z are much less likely to use a credit card online and much more likely to use debit cards. Therefore, the indication is that the credit card ban should not adversely affect the online gaming industry in the medium to long term.

Generation Z

PXP’s research found that Generation Z, the current generation of those born between 1996 and 2012, and who represent the immediate future, were not yet significant spenders in online casino and bingo. Also, it found that 67% of Gen Z much prefer to shop in brick and mortar establishments rather than spending money online, compounding a slightly worrying trend. This shows that the industry has its work cut out in trying to find new and innovative ways to attract the next generation of online gamers.

Current thinking is that Generation Z, a video gaming generation, will respond positively to an increased gamification in the sector. However, this will bump up against increased regulation of industry imagery so as not to appeal to under 18s.

What is clear is that the average online gamer is trending younger, so the industry is going to have to be nimble in the future rather than relying on what has worked for previous gambling generations.


Ask us a question

10
Notifications

*New players only. Valid until further notice. Min dep £10. 200% Bingo Bonus [BB] max £20 + 100% Game Bonus [GB] max £10. WR: 4x (dep+BB); 50x (dep+GB). WR vary by game. GB valid on selected games only. GB wins cap: £100 + initial bonus. UK: deposit balance can be withdrawn at any time. Country restrictions apply. 18+. Full T&C apply. *18+ BeGambleAware.org Please play responsibly #ad

*18+. New Customers Only. Opt in required. Available first 3 days, on first deposit. Min. £10 deposit. Max. bonus £150. Max. stake £5. 50x wagering applies. Max. conversion £1000. 50 Free spins at 10p a spin awarded once £20 cash is staked on selected games. Bonus and Free spins expire 7 days from issue. Eligibility, game restrictions and terms and conditions apply. *18+ BeGambleAware.org Please play responsibly #ad

*1st depositors only. Country restrictions apply. Min £10 deposit, get 300% Bingo Bonus [BB] (max £200) + 30 Free Spins [FS] on Fruit Blast. Must be claimed within 7 days. BB valid on specific rooms only. FS wins capped at £6 Games Bonus [GB]. Wagering requirements apply; 30x GB funds (vary by game) GB wins capped at £100, exc. PJP win. Wagering req. apply: 2x (deposit + BB funds); Country restrictions apply. T&Cs Apply *18+ BeGambleAware.org Please play responsibly #ad

*18+ New customers. Deposit and spend £10 on Bingo tickets within 30 days of registering. Get 500 Bingo tickets for Heart Bonanza, 7 days expiry + 25 Free Spins on Heart Bonanza Slot Game, 7 days expiry. Click for T&Cs. | begambleaware.org | Please gamble responsibly *18+ BeGambleAware.org Please play responsibly #ad

*Terms and conditions apply. New customers only. Min £10 deposit. Max win from bonus money £100. Max stake with bonus active is £5 and 35x wagering on Slots only. 50 cash Free Spins released over 5 days. Expires 14 days after deposit. *18+ BeGambleAware.org Please play responsibly #ad

*18+ new players only. Maximum £50 bonus. Minimum deposit: £20. Deposit Bonus wins are capped at £500. Max bet with active bonus: £2. Wagering requirement 100% match deposit bonus: 30 times sum of deposit + bonus. Winnings from Free Spins are credited as Real Money without wagering requirement. Some games may not be played with an active bonus. Games may contribute differently when wagering a bonus. Deposit Bonus expires after 30 days if wagering requirement has not been met. Free Spins expire after 3 days. One bonus allowed per person, address, device, IP. *18+ BeGambleAware.org Please play responsibly #ad

*New members only, must opt in. Min £10 deposit & wager. 30 day expiry from deposit. Free Spins: on Double Bubble. Spins value: 20p each. Bingo: Advertised ticket value based on £1 tickets. Game availability & restrictions apply. 18+. **£10 lifetime deposit required. *18+ BeGambleAware.org Please play responsibly #ad

*New Players Only 18+. Minimum Deposit: £10. Maximum Offer: 100% Bonus up to £50 & 100 Spins on Starburst. Players will be credited with 20 Spins per day, across 5 days. Bonus & Spins winnings must be wagered 35x before withdrawal. Spins expire after 5 days. Promo Code: 100SPINS. Withdrawal & full T&Cs apply. Valid until 31/12/2022. *18+ BeGambleAware.org Please play responsibly #ad

*New members only, must opt in. Min £10 deposit & wager. 30 day expiry from deposit. 18+. Free Spins: on Secrets of the Phoenix Megaways. Spins value: 20p each. *18+ BeGambleAware.org Please play responsibly #ad

*New customers only. Min deposit £10. 25x wagering reqs. 10x max convertible. 20 free spins on Gonzo’s Quest Megaways only. 5x wagering on free spins. 10x max convertible. Valid for 7 days. T&Cs apply. *18+ BeGambleAware.org Please play responsibly #ad