Ivy Casino Making Big Push in UK Market
The recently launched Ivy Casino is adding to their product all the time, and they want you to know about it! We delve in to what they’re up to and why you should think about opening an account!
Ivy Casino has been one of the most interesting new brands to hit the UK market in the last 12 months. We caught wind from our close partners, Big Win (Fortuna Gaming), that they were cooking up something quite different from the usual suspects of white label sites under their control.
Normally when we onboard a new casino brand from Big Win, you would be good money that it was either a Jumpman, Aspire, White Hat or Grace Media. (Again, we stress, serious usual suspects…)
So when we heard that they had something on completely its own Betable licence, with some tech from the greatly improved Grace Media stable (without the Markor baggage), we knew we were in for a treat.
Big Win have been ambitious right from the start with the brand, with the Chief Commercial Officer Mark Good taking to the airwaves early to declare:
“The main goal for Ivy Casino is to establish itself as a leading premium online casino brand in the UK market, known for its innovation, luxury-focused experience and trustworthiness.”
Not satisfied with an independent casino licence and a luxurious interface, Ivy Casino have been building on their content base by inking agreements with great software partners, and making noise every time they do it
Building Blocks Timeline
December 2024 – Relax Gaming: Ivy Casino were the first operator to take Relax Vantage, Relax’s brand new technology platform. The impeccably busy Mark Good said their games titles “perfectly align with our mission to offer players a premium and engaging gaming experience.” This allowed Ivy to take on games like Temple Tumble, Epic Joker and Money Train.
February 2025 – Pragmatic Play: This big move allowed Ivy Casino to stock the world’s most popular slots franchise, Big Bass. To be honest, not having the Big Bass games isn’t viable. The site has a cool feature on the homepage which has the top 10 most popular slot games across the site at the moment… Big Bass games occupy the first three spots!
March 2025 – Inspired Entertainment: Known for their physical slot games cabinets which appear in establishments around the world, Inspired understood that Ivy Casino was a hot new online property wagon that they needed to hitch their star to. They have some proper old school, “fruity” type game titles like Reel King and Big Piggy Bank.
April 2025 – Blueprint Gaming: Another big dog, this imprint of the wide Merkur universe, added 18 of their titles to the increasingly impressive catalogue Ivy Casino are building. With game recognising game, Jack Lawson from Blueprint, said “We’re incredibly excited about our latest partnership, with Ivy Casino’s rapid rise within the UK gambling space being particularly impressive.”
New Tech
Technology has been a core tenet of Ivy Casino’s USP, which Mark Good highlighted in his interview with Gaming and Media News magazine.
“This means faster load times, smoother gameplay and an intuitive interface that caters to both new and experienced players. We’re also proud to offer a carefully curated selection of games. Most importantly, we focus on tailored player experiences, including personalized promotions and premium brand-style service.”
This ultimately gets to why Ivy Casino have had such a thunderously good start since their UK launch last year. The business has picked up that same trends we’ve noticed and done them to an incredibly high standard. The vast majority of our best performing partners have these singular and bespoke outlooks, on an independent licence with a unique vision.
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Harrison's Note: I love that Ivy Casino runs on trusted Grace Media software, but sits on a unique, fresh Betable licence. Downside: Slot Game heavy for a "casino."
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If you have any questions about this bold new brand, do leave us a comment below!
