mFortune Favours the Brave: The InTouch Games Model
InTouch Games are a thriving force in the iGaming industry. They may not be a household name, even to the most avid online gamblers. However, this great British based success story proves that even in turbulent times, creativity and uniqueness will win the day.
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In an increasingly hostile regulatory environment, casinos and bingo sites are finding it harder and harder to stay afloat in the UK market. Many companies have simply pulled the plug, taking their brands out of the hands of the UK Gambling Commission and therefore the British consumer. No one is immune.
End of No Deposit Bonuses?
The most recent UKGC diktat necessitated casinos to perform full KYC background checks on customers before they could deposit money or even demo a slot game. This has practically killed off the No Deposit Bonus, which used to be the number one method brands would use to entice potential players to their sites.
Now, very few remain. On WDW, our No Deposit listing pages continue to be some of the most popular and most visited on our entire site. The demand is, of course, still there. However, the supply is dwindling. We used to have pages and pages of listings, ridiculous free offers competing for customers affections. Now, both our no deposit bingo and no deposit slot pages have just one page of listings. The pages barely have five brands each.
Fame & mFortune
One brand you will see on these pages is mFortune. It is InTouch’s flagship brand, and has been pleasing players since 2007, over a decade ago. For practically all that time, they’ve been offering the most remarkable no deposit bonus in the industry.
Players can get £5 free bonus to use on any game they like when they first join the site. What’s more, there has always been only a 1x wagering requirement attached to that bonus. It is literally the closest any site has ever come to literally handing out free money to its new customers.
mFortune’s beginnings were quite humble; the site launched with nothing but a dream and 4 in-house designed games. These were Roulette, Blackjack, Hi-Lo Poker and a solitary Fruit Machine. Fast-forward to today, the site now has 40 slots and an extremely popular bingo game.
In the intervening years, they’ve also launched another four sites: Dr Slot, Mr. Spin, PocketWin in 2010 and the most recent addition to the family, Cashmo.
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InTouch Games, across all its brands, now boasts over 5 million players in the United Kingdom including 80,000 players a day. That is 1/12th of all the people in this country! They have an enormous, state of the art HQ in the West Midlands employing hundreds of people. They’ve even opened an office in Taiwan!
Much of mFortune’s success can be attributed to the creativity and technological innovation that comes out of the business. They were early adopters of the mobile first revolution, which has now clearly paid incredible dividends. But perhaps most importantly, by designing and creating their own games on their own software platform, InTouch have taken their future in their own hands.
They are not dependent on licensing games or software from other companies, like 99% of the online gaming industry. Their overheads are much lower in comparison, and therefore they are able to perennially offer the greatest no deposit bonus in all the land.
The business they potentially lose by not having household name slots is more than made up for by everything else they offer. And their games are getting better and more advanced with over 140 currently available. Some of these are available across all 5 sites, but some are exclusive to each individual brand. Another masterstroke. Exclusive content is crucial for any brand to exist in the current environment.
This is a call to other business in the iGaming industry who turned their noses at InTouch’s unglamorous, “budget store” approach to their brands. Look who’s having the last laugh now. Go on, have a go at creating your own content. It just might pay off.